I’ve written them all: campground reviews, product reviews, restaurant reviews, book reviews, and amusement park reviews. Some have been paragraphs long with accompanying pictures. Some have been only a sentence.
Years ago, when I was attending a book club meeting, one of the members commented, “Oh, I never read the online reviews on books. I can just imagine what kind of person actually writes them. I mean, have you ever written one? No, because you’re normal.” At the time, I simply smiled and nodded, not having actually written any reviews. If I heard that comment today, my reaction would be much different.
Now, whether I’m shopping for a new bra or looking for a nearby restaurant, I rarely make a decision that will cost me money without first checking online reviews. Yelp, Trip Advisor, and the comments sections of my favorite online stores play a huge part in whether or not I purchase an item or make a reservation. Often, if no reviews are available, I won’t consider purchasing a product at all. I so heavily rely on the recommendations of others, that it feels only right to return the favor by describing my own experiences.
On one of our camping journeys, we travelled to Little Pine State Park near Waterville, PA. It was a beautiful, clean, quiet park and we loved camping there. We had gone on the recommendation of a friend, but I had been unable to find any online reviews. Because I loved the park so much, I made a point to take lots of pictures of the facilities and surroundings. I believed this little park deserved a voice online apart from the cursory information available on the State Parks website. Others should know that this is a wonderful place to visit. As soon as I got home, I wrote the first Trip Advisor review for Little Pine. It even took them a few days to post my review because they first had to determine it was indeed a real place. Since then, several others have added their comments. Together, reviewers have been able to share a small gem of PA with others who may not have even known it existed.
Certainly some reviewers can’t be taken seriously and one must be discriminating when reading comments, but if there are enough reviews for a product or business the true value will be clear. I write reviews because I want to help good businesses find patrons and protect patrons from bad businesses. I want to help people know what they’re getting for their money because that is what other reviewers have done for me.
Reviews don’t have to be long essays. The next time you get an email that asks you to write a review of a recent purchase, please consider typing at least few helpful sentences. We’ll all be better off in the long run.